“Sales of personal watercraft, including Jet Ski, Sea Doo and WaveRunner are estimated to be up 8 percent to 82,000 units in 2020; with accessible entry-level price points, personal watercraft are often considered a gateway to boat ownership.”

Personal Watercraft Manufacturing in the US industry trends (2015-2020)

Given the Personal Watercraft Manufacturing industry’s discretionary nature, the industry has closely followed the performance of the broader US economy over the five years to 2020. In general, favorable macroeconomic conditions engender higher disposable incomes and foster positive consumer sentiment, while periods of economic downturn lead to lower disposable incomes and undermine the industry’s ability to succeed. Over the past five years, steady declines in the national unemployment rate and gains in per capita disposable income have increased consumers’ purchasing power, leading to renewed demand for personal watercraft.

There are over 1.4 million PWC registered in the United States, which have generated $662 million for the US economy, making this one of the industry’s fastest growing market.

While predominately White, PWC users are more diverse than other segments:

  • African American 14%,
  • Hispanics and Latinos 13%,
  • American Indian/Alaska Native 5%,
  • Non-Hispanic Asian,
  • Pacific Islander 2%.

Top 10 States in PWC Sales

1. Florida
2. Texas
3. Michigan
4. North Carolina
5. Minnesota
6. Wisconsin
7. New York
8. California
9. Georgia
10. South Carolina


• 57% of PWC owners are married.

• PWC use is universal, 43% of users are between the ages of 35-54, 46% between the ages of 18-34,7% between the ages of 55-64 and 3% are age of 65 or older.